Introduction
This video follows Matheus Cunha through a full day as a Manchester United player—training, routines, personal moments, reflections. A powerful format that humanizes the athlete and strengthens the connection with fans.
A Day In The Life Of Manchester United Player Matheus Cunha
Cunha had already created a very similar video during his time at Wolves
The message is clear:
This format works. And players now see it as part of their personal brand.
Comparison with Other Premier League Videos
Several Premier League clubs have published similar-format content featuring their players:
Manchester City – Savinho
Nottingham Forest – Ola Aina
Important clarification:
The videos from Savinho and Ola Aina have nothing to do with Cunha’s video in terms of story, depth or narrative structure.
They do not share the same tone, pacing, production style or storytelling approach.
The only similarity is the format:
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content focused on a player
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a personal angle
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access to daily habits, mindset or environment
This alone confirms that the “day-in-the-life / behind-the-scenes” style is becoming a dominant trend across modern sports content.
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The Hidden Key: The Manchester United x Premier League Collaboration
The Cunha video is not a random club production. It’s part of a strategic collaboration between Manchester United and the Premier League.
This partnership allows all sides to win:
- the player strengthens his personal brand
- the club shows culture, access and identity
- the Premier League builds its global narrative
- fans get exclusive content they can’t see anywhere else
This type of collaboration:
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unlocks unique access
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builds trust between club and league
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elevates production quality
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reinforces Premier League’s image as a modern, global entertainment product
What Clubs Can Learn from This Strategy
1. Collaborate with your league or federation
The Premier League amplifies club content to a global audience. A smaller club can replicate this by working with:
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their league
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their national federation
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sponsors
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local institutions
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a player’s brand partners
2. Offer real access
United provides access the league cannot get alone—training, recovery, routines, personal moments. Smaller clubs can do the same with:
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youth academy players
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coaches
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analysts
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physios
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captains
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local stars
3. Repackage the content
A full YouTube video becomes:
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15 Instagram Reels
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10 Shorts
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5 TikToks
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3 LinkedIn posts
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1 blog article
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1 internal training video
That’s real content efficiency.
4. Build a joint audiovisual identity
When league and club collaborate on storytelling, both brands grow in credibility and reach.
Another Key Example: Rodrigo Fáez
Sports journalist Rodrigo Fáez is absolutely dominating YouTube with formats based on:
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access
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authenticity
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emotional storytelling
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real football culture
Example:
His videos prove something essential. This format works even outside clubs.
It works for journalists, independent creators, media companies, clubs, leagues and players.
Why? Because people want the unseen side of football. Rodrigo’s rapid growth shows that “day-in-the-life” and behind-the-scenes formats are not a trend—
they’re a content revolution.
Why This Format Matters for Sports Content Playbook (SCP)
This is exactly the type of analysis SCP wants to deliver for clubs, creators and sports brands:
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understanding top-level trends
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identifying replicable formats
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showing real industry best practices
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offering ready-to-use templates
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helping creators justify strategy with Premier League examples
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inspiring better, more human content
If a format works for Manchester United, Manchester City, Nottingham Forest, Wolves and a top-tier creator like Rodrigo Fáez …then it is a proven, high-performance format worth studying and replicating.
