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      <title>From one-off clips to series: the episodic shift in sports social media trends</title>
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      <pubDate>Mon, 19 Oct 2026 08:00:00 GMT</pubDate>
      <dc:creator>Martí Ruiz</dc:creator>
      <description>Clubs are starting to publish short video the way TV channels publish shows: in episodes, with characters and a reason to come back. Here is why the Cubs and the Chiefs are betting on series, and how any team can test the format.</description>
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      <title>From schedule drop to tip-off: social media ideas for sports teams from the NBA build-up</title>
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      <pubDate>Sun, 18 Oct 2026 08:00:00 GMT</pubDate>
      <dc:creator>Martí Ruiz</dc:creator>
      <description>Before the 2026-27 NBA season tips off, teams ran a two-month content build-up. Here is the pattern behind the schedule releases, media day posts and takeovers that stood out, and how to replicate it.</description>
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      <title>Sports Social Media Trends: YouTube Shorts now rewards original content, what it means for sports teams</title>
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      <pubDate>Thu, 15 Oct 2026 08:00:00 GMT</pubDate>
      <dc:creator>Martí Ruiz</dc:creator>
      <description>YouTube will push original Shorts and cut the reach of channels that re-upload other people's clips. Here is what changes for clubs and how to adapt.</description>
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      <title>City branding: how the Tour de France turns cities into global brands</title>
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      <pubDate>Tue, 07 Jul 2026 08:00:00 GMT</pubDate>
      <dc:creator>Josep</dc:creator>
      <description>Barcelona’s 2026 Tour de France Grand Départ shows how sport can power city branding, business opportunities, and immersive content strategies that extend far beyond the race itself.</description>
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      <title>Social media in sports: how an unknown footballer became one of the World Cup’s biggest stories</title>
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      <pubDate>Sat, 06 Jun 2026 08:00:00 GMT</pubDate>
      <dc:creator>Josep</dc:creator>
      <description>Tim Payne’s rise from 4,000 to 4 million followers shows how authenticity, participation, and community storytelling can create one of the most powerful digital phenomena in sports</description>
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      <title>Gameday Playlist: Powerful Songs for Pre-Match Stories</title>
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      <pubDate>Mon, 15 Sep 2025 08:00:00 GMT</pubDate>
      <dc:creator>Martí</dc:creator>
      <description>Music amplifies emotion and connects instantly. Discover 10 narrative tracks for arrivals, warm-ups, highlights, and routines.</description>
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