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Facebook tests charging Pages to post links beyond a small monthly quota

Social News · 29 October 2026 · Source: SocialGeek News

Facebook is testing a cap on how many link posts a Page can publish. Some Pages are now limited to two link posts per month, after which a prompt invites them to subscribe through Meta One: $50 a month for eight links, $150 for 20, or $500 for unlimited. Links to compatible affiliates, Creator Storefront and Meta products remain unrestricted. Meta calls it a test, though it has reportedly reached nonprofit and library Pages that were meant to be exempt.

For clubs and leagues that push fans from Facebook to ticketing, shop or news pages, this signals that outbound traffic is getting more expensive. Social teams should audit how much web traffic Facebook really drives and reserve link posts for high-value moments like ticket drops or kit launches.

The bigger lesson is to invest in owned channels such as newsletters, apps and membership communities. Native formats like video, photo galleries and in-feed match updates can keep Facebook audiences engaged without relying on links.

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