Instagram
Instagram is testing a redesigned home in which Reels fill the first tab when the app opens, with Stories sitting just above them. The familiar feed of followed accounts, including a chronological option, sits one swipe away, and sound plays by default. Users can switch back to the old layout in Settings. Separately, Instagram is trialling a read-only mode that blocks likes, comments, DMs, follows and Story views, reportedly tied to its paid Instagram Plus package.
For sports social teams, the Reels-first home is another signal that Meta is prioritising short video and recommended content over posts from followed accounts. Clubs that still lean on static graphics such as lineups, final scores or sponsor cards should plan vertical video versions built for discovery, with strong opening seconds and audio designed to be heard, since sound now plays automatically.
The read-only mode is still only in testing, with no rollout announced, but it could mean some fans browse club profiles without leaving visible engagement. Teams should avoid judging content purely on likes and comments and keep watching reach, plays and shares. Meanwhile, recommended Reels offer clubs and athletes a chance to reach non-followers, so highlights, behind-the-scenes clips and player personality content become key tools for growing new audiences.
