Instagram

Meta's Edits app launches iPhone Duo version and tests desktop editor

Meta's Edits app launches iPhone Duo version and tests desktop editor
Picture: Social Media Today

Meta has released a dedicated version of Edits, its short-form video editing app, built for Apple's folding iPhone Duo. The interface adapts to the device's larger screen, orientation and crease, letting users edit and preview their timeline side by side. Separately, a desktop version first announced in June is now in live testing with selected creators, according to a screenshot shared by creator Taylor Golub.

The desktop layout shows more editing elements on one screen, making it easier to move between the app's creation tools. Instagram chief Adam Mosseri commented that he sees the desktop version becoming a base for many future features, signalling continued investment in Edits as Meta's core creation tool for Reels.

For sports social teams, a desktop Edits could bridge the gap between quick phone edits on matchday and longer post-production sessions in the office, keeping Reels workflows inside Meta's ecosystem. Clubs and athletes already cutting highlights, player features or sponsor clips in Edits should watch for wider desktop access, while staff using folding phones gain a bigger mobile canvas for fast turnaround content from the stadium.

Read the original article on Social Media Today ↗

More Social News

ALL NEWS →
INSTAGRAM Social Media Today

Australia weighs algorithm opt-out rule as Instagram's Mosseri warns of shrinking reach

Australia's government has started early consultation on rules that would require social platforms to offer a switch to turn off algorithmic recommendations, with a non-algorithmic, following-only feed as the default. Communications Minister Annika Wells argues engagement-driven feeds reward attention over well-being, and says platforms must respect a user's choice rather than burying it. Nothing has been formally tabled yet, and the proposal is still open for community input.

Instagram chief Adam Mosseri has pushed back, saying on Threads that a following-only feed would mean a smaller Instagram and less reach for everyone, including creators. Separately, commentator Michael Shellenberger has framed the plan as a speech-control measure, though key provisions he criticised have been removed or are being revised during consultation.

INSTAGRAM Social Media Today

Instagram tests 90-minute Features videos, Clips as Reels and Series for creators

Instagram has started testing a set of long-form video tools. Features lets selected creators publish videos of up to 90 minutes, suited to podcasts, vlogs and interviews, and is expanding from Brazil to select US creators from October 26. Clips as Reels lets creators link up to eight Reels back to a longer video, while Series groups episodic Reels under a single theme. Phone-as-remote control is also coming to Instagram's connected TV app.

For sports teams, this opens the door to hosting full press conferences, behind-the-scenes documentaries, club podcasts or extended player interviews directly on Instagram, where fan communities already live. Clips as Reels is a natural fit for cutting short highlights that funnel fans into a full matchday film, and Series can package recurring formats like weekly training diaries or a season-long docuseries.

INSTAGRAM SponCon Sports

Manchester United and Snapdragon turn Champions League Starting XI graphics into illustrated portraits

Manchester United has commissioned Stanley Chow, a local illustrator and lifelong supporter, to draw custom portraits of the club's Starting XI for its Champions League fixtures this season. Each player appears in the Snapdragon-branded kit, and the artwork is photographed on Snapdragon-powered phones against scenic backdrops in host cities such as Como and Madrid.

On Instagram, United is pairing the carousel with the platform's new multiple captions feature, labelling each player as fans swipe through the portraits. The approach gives a routine matchday asset a premium, collectible feel while weaving the sponsor's product into the story rather than simply stamping a logo on a template.