TikTok
TikTok USDS, the US-based group running the app's American operations since January, released its second enforcement report, covering April to June. It removed 14.6 million fake accounts, blocked 64.8 million spam accounts at sign-up, stripped 781.4 million fake followers and stopped 403.2 million fake follow requests, a clear jump on the first quarter. Video removals and livestream warnings or demonetizations also rose.
Most video takedowns fell under regulated goods and services, a broad category covering gambling, alcohol, counterfeit products and services selling fake likes, views and followers. TikTok also said it disrupted 30 covert networks trying to manipulate engagement, removing more than 76,000 accounts and 4.8 million posts, as it ramps up integrity efforts ahead of the US midterms.
For sports social teams, larger fake-follower sweeps can cause sudden drops in follower counts, so expect some fluctuation and report engagement rate rather than raw totals to sponsors. Clubs working with betting or alcohol partners should review branded content carefully against TikTok's regulated-goods rules, and anyone tempted by bought growth should note that these services are a prime enforcement target.
