X
X has updated its Original Content Rewards Program so that credit for reposted images can be shared. According to the report, the change is designed to let more users benefit when engagement builds around linked graphics, rather than rewards flowing only to the account that reposted an image. The short announcement offers few further details on how the credit split will work in practice.
For sports social teams, this matters because so much matchday content on X is visual: lineups, score graphics, player cards and fan-made edits. If original creators gain credit when their images travel, clubs and leagues that produce standout graphics could see more value from wide resharing, and fan artists may be more willing to collaborate.
Teams should keep posting original, clearly branded graphics and watch how the program attributes engagement once details emerge. Athletes and club-affiliated creators enrolled in X monetization may want to review their image strategy, while social leads could consider partnering with fan designers whose work is already widely reposted.
