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X hosted a webinar for marketers planning holiday campaigns, sharing audience insights and creative best practices. The platform says its top-performing ads run just 50 to 100 characters, roughly one sentence. It urges brands to sound like real people rather than overselling, to give users a reason to act now through limited-time or exclusive offers, and to finish with a single, clear call to action.
X also advised removing anything that distracts from the ad's goal: send users to one destination, avoid tagging other accounts, and skip hashtags and multiple emojis, which are not allowed in ads. On AI-driven shopping, it recommended describing plainly what a product does, who it is for and why it is better, so recommendation models can summarise it easily.
For clubs and leagues selling holiday merchandise, gift memberships or ticket packages, this is a practical checklist. Write one punchy line, point fans only to the store or app, and use deadlines like limited kit drops or festive ticket bundles to create urgency. Clear, plain product descriptions on e-commerce pages may also help club merchandise surface in AI-powered shopping recommendations.
