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For you
Tell us your clubs and favourite profiles: their new posts come first in your library.
500,000+ posts from 770+ clubs & 110+ competitions
Do you know what you’ll post on Monday?
See what’s working for the clubs in your league and make your own version in 10 minutes.
770+
Sports accounts tracked
20+
Advanced and searchable filters
500K+
Content examples imported
24h
Fresh content added daily
How it works
The magic behind SCP
Sports posts analysed and tagged to filter content in seconds.
- 01We track the best sports accounts
Every day we collect the posts of the sports accounts that perform best, as soon as they go live.
- 02AI analyzes every post
Our AI reads the image, audio, caption and engagement of every post and tags it with filters, Top Picks and Replicable ideas.
- 03Fresh content, updated daily
Each post lands in your library the same day, so you see trends while they still matter.
What you get
One platform, three tools
Everything a sports social team needs to go from "what do we post?" to a published plan.
01
Content Library
The best posts from clubs, leagues and brands, filtered by sport, competition, format and moment.
Every plan 02AI analysis
Why any post works, and a version you can make with your own players and assets.
Library + AI + Content Plan 03Content Plan
Drag ideas onto your week, write the copy and track every post until it's live.
Library + AI + Content Plan
Content Library
Never run out of ideas again
500,000+ posts from the accounts that set the standard, updated every day and sorted so you find the right one in seconds.
- Proven formatsReplicable ideas and posts that beat their account's average
- Your competitorsPick any of 770+ clubs by its crest and see what they post
- Trends and momentsMatchday, signings, kit launches, derbies, Christmas and more
- 30+ smart filtersSport, competition, format, sponsor, views… and save your searches
Included in every plan
AI analysis
Know why a post works, and how to make yours
Open any post in the library and unlock its analysis in one click. Our AI breaks down what makes it perform and turns it into a brief for your club.
- HookWhat stops the scroll in the first second
- Why it worksThe emotion, timing and format behind the numbers
- Visual breakdownShots, pacing, text on screen and audio
- How to adapt itA version you can film with your own players and assets
30 analyses a month per user in Library + AI + Content Plan
Content Plan
From idea to published
Plan your club's week next to the library. Drag the posts that inspire you onto a day, write your copy and track every post until it's live.
- Drag and dropFrom the library or your boards straight onto the calendar
- Weekly baseYour recurring posts appear every week until you plan them
- Fill my weekIdeas from your favourite clubs for the empty days
- ExportPDF, Excel or straight into Google, Outlook or Apple Calendar
In Library + AI + Content Plan
Testimonials
5 / 5 Rating
What sports marketing teams say about SCP
Social media teams at UD Las Palmas, Cagliari Calcio, World Football Summit and Lech Poznań plan their content with SCP.
I think it’s a brilliant idea! A platform like this can really help small and mid-sized clubs with limited resources get inspired and create engaging, functional content for social media. It makes it easier to see what works across Europe and adapt it in a way that fits each club’s identity and budget.
Sports Content Playbook slashes our prep time: in minutes I review fresh creative inspo, align posts, and schedule—freeing hours every week to refine strategy and engage the WFS community
For a team managing multiple accounts, consistency is everything. With SCP we’ve tripled the volume of quality posts while maintaining the creativity our clients expect.
For teams
Built for your team
Whether you post alone or run a whole social team, SCP adapts to how you work.
Up to 5 users
One plan for your whole social team, each with their own account, boards and AI analyses.
Social News
Platform changes explained for sports teams, plus a short newsletter every Monday.
English & Español
The whole platform in your language, switch any time from the menu or your profile.
Pick the plan that fits your team
FAQ
Questions? We've got answers.
Still have questions? Write to us or book a 30-minute demo with our team, right here.
The platform
Three tools in one place: the Content Library (every plan), AI analysis of any post and the Content Plan to organise your week (both in Library + AI + Content Plan).
From the public posts of 770+ clubs and 110+ competitions, plus leagues, athletes and brands, on these networks:
New posts are added every day.
No. You'll find 17 sports: football, basketball, handball, American football (NFL), MotoGP, ice hockey (NHL), cycling, baseball, tennis and more.
You could, but it takes hours, and the feed shows you what the algorithm wants, not what worked. SCP brings together the posts of 770+ clubs in one place, with their real results (views and engagement), filters by sport, competition and format, the AI analysis of why each one works and a calendar to plan yours.
Hours of searching become minutes.
Three steps, straight from any post in the library:
- Open a postAny post in the library
- Unlock its analysisOne click, one analysis
- Get the analysis
Library + AI + Content Plan includes 30 analyses a month per user, and you can add extra packs.
Plans & your account
Yes. Each plan can have up to 5 users, each with their own account, boards and AI analyses. For bigger teams we prepare a custom plan.
You get 7 days with full access. We ask for a card to start, but nothing is charged if you cancel before the trial ends.
Yes, from your account in two clicks. You keep access until the end of the period you've paid and you won't be charged again. Your saved boards and content plans stay in your account if you come back.
No, you don't need to connect any social media account. SCP works only with public posts, and your boards, content plans and analyses are private to your account. We handle your data in line with the GDPR: see our privacy policy.
Yes. Tell us which clubs, leagues or creators you want to follow (your own club, your rivals or anyone who inspires you). We'll go through exactly what you need together and work with you to add their posts to the library. Request it through the contact form →
It's included in every plan.
Send us a message
We'll get back to you as soon as possible.
Message sent
Thanks! We’ll get back to you as soon as possible.
Book a 30-minute demo
A live tour with filters set up for your sport. Pick a time and get the invite straight away.
Request received
Thanks! We’ll get back to you with a time and a video call link.
Browse the platform and discover how modern sports teams research content
Find your next winning post idea in minutes, not hours
See what top clubs publish before your competitors do
Let AI explain why every post performs
Turn proven formats into your own content plan
✓ 7 days free✓ Cancel anytime✓ VAT included
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